WHERE
WILL THE ECONOMY BE when the book is published?
Will we still be in a downturn where we see thousands
of people being laid off? Will the country be as many
expect, growing again, with unemployment dipping once
more?
In
terms of the message of this book, it doesn’t make any difference. As Dr.
Don Sanders opens this book he notes: "Good
economy, moderate economy,
bad economy it makes no difference. Every company depends on
key people."
This
book is about keeping those key people with your company; it is
about
managing the talent that your company depends on. It isn’t about
"preventing
turnover," it is about keeping key people. This is a critical
exercise
in
any economy at any time. Even a company undergoing lay-offs needs
to
ensure that it has a plan to keep its key staff. I believe that Don’s
research
and
experience is an important contribution to our overall knowledge
knowledge
of how to retain critical employees.
Interestingly,
when Don first came to me with the idea for a book on
employee
retention as a follow up to our multi-author book Retain
or Retrain,
I said to Don, "But your area of expertise is leadership." "Dennis,"
he responded, "key employee retention is primarily a leadership issue."
As you read E-R we
think you will agree — it is a leadership issue.
As
a final test, we sent drafts of the book to managers and HR professional across
the country. What they really liked was the way the book captured
the
essential process for keeping these key people in a format that was easy
to understand, compelling and fun to read. Some even called it a
"page turner."
I
hope that you find E-R
— The Story of a Manager Who Learns How to Retain
Key Personnel is not
only a valuable contribution to your professional
library,
but a book that helps you and your organization become the "Employer
of Choice."
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