Attitude Modification "Transforming Your Passion For Life Into Personal Success"

Adapted from Greg Kearsley after recommendation by John Cherry, Copyright 1994-2004    

Overview:

Attribution theory is concerned with how individuals interpret events and how this relates to their thinking and behavior. Heider (1958) was the first to propose a psychological theory of attribution, but Weiner and colleagues (e.g., Jones et al, 1972; Weiner, 1974, 1986) developed a theoretical framework that has become a major research paradigm of social psychology. Attribution theory assumes that people try to determine why people do what they do, i.e., attribute causes to behavior. A person seeking to understand why another person did something may attribute one or more causes to that behavior. A three-stage process underlies an attribution: (1) the person must perceive or observe the behavior, (2) then the person must believe that the behavior was intentionally performed, and (3) then the person must determine if they believe the other person was forced to perform the behavior (in which case the cause is attributed to the situation) or not (in which case the cause is attributed to the other person).

Weiner focused his attribution theory on achievement (Weiner, 1974).  He identified ability, effort, task difficulty, and luck as the most important factors affecting attributions for achievement. Attributions are classified along three causal dimensions: locus of control, stability, and controllability. The locus of control dimension has two poles: internal versus external locus of control. The stability dimension captures whether causes change over time or not. For instance, ability can be classified as a stable, internal cause, and effort classified as unstable and internal. Controllability contrasts causes one can control, such as skill/efficacy, from causes one cannot control, such as aptitude, mood, others' actions, and luck.

Attribution theory is closely associated with the concept of motivation. It also relates the work done on scripts and inferencing done by Schank.

Scope/Application:

Weiner’s theory has been widely applied in education, law, clinical psychology, and the mental health domain. There is a strong relationship between self-concept and achievement. Weiner (1980) states: "Causal attributions determine affective reactions to success and failure. For example, one is not likely to experience pride in success, or feelings of competence, when receiving an ‘A’ from a teacher who gives only that grade, or when defeating a tennis player who always loses...On the other hand, an ‘A’ from a teacher who gives few high grades or a victory over a highly rated tennis player following a great deal of practice generates great positive affect." (p.362). Students with higher ratings of self-esteem and with higher school achievement tend to attribute success to internal, stable, uncontrollable factors such as ability, while they contribute failure to either internal, unstable, controllable factors such as effort, or external, uncontrollable factors such as task difficulty. For example, students who experience repeated failures in reading are likely to see themselves as being less competent in reading.  This self-perception of reading ability reflects itself in children's expectations of success on reading tasks and reasoning of success or failure of reading.  Similarly, students with learning disabilities seem less likely than non-disabled peers to attribute failure to effort, an unstable, controllable factor, and more likely to attribute failure to ability, a stable, uncontrollable factor.

Lewis & Daltroy (1990) discuss applications of attribution theory to health care. An interesting example of attribution theory applied to career development is provided by Daly (1996) who examined the attributions that employees held as to why they failed to receive promotions.

Example:

Attribution theory has been used to explain the difference in motivation between high and low achievers. According to attribution theory, high achievers will approach rather than avoid tasks related to succeeding because they believe success is due to high ability and effort which they are confident of. Failure is thought to be caused by bad luck or a poor exam, i.e. not their fault. Thus, failure doesn't affect their self-esteem but success builds pride and confidence. On the other hand, low achievers avoid success-related chores because they tend to (a) doubt their ability and/or (b) assume success is related to luck or to "who you know" or to other factors beyond their control. Thus, even when successful, it isn't as rewarding to the low achiever because he/she doesn't feel responsible, i.e., it doesn't increase his/her pride and confidence.

Principles:

1. Attribution is a three stage process: (1) behavior is observed, (2) behavior is determined to be deliberate, and (3) behavior is attributed to internal or external causes.

2. Achievement can be attributed to (1) effort, (2) ability, (3) level of task difficulty, or (4) luck. 

3. Causal dimensions of behavior are (1) locus of control, (2) stability, and (3) controllability.

References:

Daly, Dennis. (1996). Attribution Theory and the Glass Ceiling: Career Development Among Federal Employees. Public Administration & Management: An Interactive Journal.    

[ http://www.hbg.psu.edu/faculty/jxr11/glass1sp.html]  

Heider, F. (1958). The Psychology of Interpersonal Relations. New York: Wiley.

Jones, E. E., D. E. Kannouse, H. H. Kelley, R. E. Nisbett, S. Valins, and B. Weiner, Eds. (1972). Attribution: Perceiving the Causes of Behavior. Morristown, NJ: General Learning Press.

Harvey, J.H.  & Weary, G. (1985). Attribution: Basic Issues and Applications, Academic Press, San Diego.

Lewis, F. M. and Daltroy, L. H. (1990). "How Causal Explanations Influence Health Behavior: Attribution Theory." In Glanz, K., Lewis, F.M. and Rimer, B.K. (eds.) Health Education and Health Behavior: Theory , Research. and Practice. San Francisco, CA: Jossey-Bass Publishers, Inc

Weiner, B. (1974). Achievement motivation and attribution theory. Morristown , N.J. : General Learning Press.

Weiner, B. (1980). Human Motivation. NY: Holt, Rinehart & Winston.

Weiner, B. (1986). An attributional theory of motivation and emotion. 

New York: Springer-Verlag.

Selected Publications by Bernard Weiner:

Books:

• Feshbach, S., & Weiner, B. (1996). Personality (4th ed.). Lexington, MA: D.C. Health.
• Weiner, B. (1996). An attributional theory of motivation and emotion. New York: Springer-Verlag (Translated into Chinese).
• Weiner, B. (1995). Judgments of responsibility: A foundation for a theory of social conduct. New York: Guilford.
• Weiner, B. (1992). Human motivation: Metaphors, theories and research. Newbury Park, CA: Sage.
• Weiner, B. (1980). Human motivation. New York: Holt-Rinehart, & Winston (Translated into German and Japanese).

Journal Articles:

• Farwell, L., & Weiner, B. (2000). Bleeding hearts and the heartless: Popular perceptions of liberal and conservative ideologies. Personality and Social Psychology Bulletin, 26, 845-852.
• Farwell, L., & Weiner, B. (1996). Self-perceptions of fairness in individual and group contexts. Personality and Social Psychology Bulletin, 22, 867-881.
• Graham, S., Weiner, B., & Zucker, G. S. (1997). An attributional analysis of punishment goals and public reactions to O.J. Simpson. Personality and Social Psychology Bulletin, 23, 331-346.
• Hareli, S., & Weiner, B. (2002). Social emotions and personality inferences: A scaffold for a new direction in the study of achievement motivation. Educational Psychologist, 37, 183-193.
• Hareli, S., & Weiner, B. (2000). Accounts for success as determinants of perceived arrogance and modesty. Motivation and Emotion, 24, 215-236.
• Menec, V. H., & Weiner, B. (2000). Observers’ reactions to genetic testing: The role of hindsight bias and judgements of responsibility. Journal of Applied Social Psychology, 30, 1670-1690.
• Takaku, S., Weiner, B., & Ohbuchi, K. I. (2001). A cross cultural examination of the effects of apology and perspective taking on forgiveness. Journal of Language and Social Psychology, 20, 145-167.
• Weiner, B. (2000). Intrapersonal and interpersonal theories of motivation from an attributional perspective. Educational Psychology Review, l2, 1-14.
• Weiner, B., Graham, S., & Reyna, C. (1997). An attributional examination of retributive versus utilitarian philosophies of punishment. Social Justice Research, 10, 431-452.

Other Publications:

• Weiner, B., & Graham, S. (1999). Attribution in personality psychology. In L. Pervin & O. Johns (Eds.), Handbook of personality: Theory and research (pp. 605-628). New York: Guilford